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Commercial Strategy

Sales & Marketing Director

Context

The Company operates in the Food Industry and produces typical regional products. It is a historical brand and targets the high-end of the market. Turnover has been stable for several years. Company encompasses Distributors and direct and indirect Sales Representatives throughout the Country and internationally.

Objective

To trigger and extend the offer with new products and boost their Distribution and development in Italian and international markets. Coordinate the Sales Management, and search for new Distribution organizations.

Solution

Sales & Marketing Director with consolidated experience in Business Development and Sales Strategy Management, with particular focus on handling Sales Organizations made by both Sales Representative and Distributors.