DIGITAL MANAGEMENT is the set of Strategies, Products, Processes and Human Resources development designed to ensure to the Company a “Digital” presence. The consolidation of the Brand in the digital market generates online and offline turnover.
There is therefore the opportunity to identify new ways to implement Digital Management.
What are the key figures in the process of Digital Management?
(Search Engine Optimization) is responsible for the organic positioning of the company on the WEB.
(Search Engine Marketing) is responsible for the advertising positioning of the company on the WEB.
He is responsible for all E-Commerce process.
DIGITAL ENGINEER MANAGER
He is responsible for the selection and development of the most suitable technology according to the type of product / service and is responsible for its maintenance and correct operation.
DIGITAL DEMAND MANAGER
He is the Head of the process functions, architectural and structural.
DIGITAL MARKETING MANAGER
He is responsible for the marketing strategy aimed at developing products or services suitable for the Web, constantly improving the User Experience. He is an expert in Funnel Marketing, in order to maximize the result related to the digital investment.
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